![]() The company expanded to Canada in 2010, followed by Latin America and the Caribbean. ![]() ![]() In 2007, Netflix introduced streaming media and video on demand. Netflix initially both sold and rented DVDs by mail, but the sales were eliminated within a year to focus on the DVD rental business. Netflix is a member of the Motion Picture Association-having become the first streaming company to become a member. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it operates the over-the-top subscription video on-demand service Netflix brand, which includes original films and television series commissioned or acquired by the company, and third-party content licensed from other distributors. is an American media company based in Los Gatos, California.
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